5 Tasks You Can Outsource Now To Attract New Business

The following are five tasks that can be outsourced immediately in order to reduce your businesses costs while remaining committed to increasing the productivity of your existing team. Outsourcing is often an easy way to expand a business while still maintaining a conservative focus towards costs. While many small business owners are hesitant to utilize overseas talent, there are many jobs that overseas labor will excel in with a high level of dedication and quality of work when the right employees for the business are found.

A well trained and focused international marketing support team can assist your day team in executing marketing campaigns and provide sales support roles that ensure the business is on track to expose the brand to the right number of people in order to attract new business. The first person may or may not be the right person. It's best to make sure and start with small projects and build up trust prior to hiring outsourced employees for large projects. I never hire someone for a big job first and am very happy I set this policy for myself a long time ago.


Graphics Design

If you have an in-house graphic designer, it's also wise to have another person that supports their activities in the evening. Even if it's just creating additional color samplings or new pictures or being available to execute rush items overnight. If supporting a joint venture partner that has frequent product changes and specials it may be necessary to adjust marketing collateral and online graphics quickly and an outsourced graphics designer can be the best choice.

Social Media / Deal Sites

Posting updates and message consistently throughout the day on sites like Facebook and Twitter can be a chore for a regular employee and if there is significant benefit for the joint venture relationship then it can certainly be worth the cost of an online outsourced employee that can make posts, forward any direct messages to the appropriate person before responding and maintain an active social media presence. Another activity that can be a great use of your social media support persons time is actively participating on sites like Slick deals and fat wallet. These are shopping deal sites that are moderated by the community at large. If there are specials that can be promoted these sites should be submitted to.

Article / Blog Writing

Hiring an article writer for Search Engine Optimization is a way to become visible on the search engines like Google for important keywords. This is something that needs to be done with care and attention as just posting the articles directly to your site may end up harming your brand if the articles are poor or worse, they are stolen from another website. Having a person draft and submit content that is reviewed and then posted is the way to go. A team member that is hired to go and post articles throughout the web referencing the company may not need the additional layer of review however; only have a trusted employee do this activity as it still can have a negative impact on the brand. Despite the drawbacks from article writers it's essential for creating new content at a rapid pace.

Sales Support

Training an outsourced team member to respond to an online form and ask the first layer of questions for all website submissions helps provide a filter for the business and to make sure the right person is receiving the email at the start.

24/7 Sales Support on Website

During the day a specific sales rep or customer service person can be trained to operate a live chat for a website service such as Appmakr which allows the website to offer an instant chat with a company representative to answer any questions. During hours that are not convenient for a US based team member to be on the live chat system an overseas team member can fill the gap. Even if they are not trained to complete all of the customer's questions they can at least field the basics and get a time for a follow up conversation with a sales rep.

There are many jobs that can be outsourced to employees overseas that can assist with attracting new business to the company. It's never easy to begin having new employees responsible for portions of the business especially when they are overseas but when you find the right support you will be capable of executing joint venture marketing campaigns more effectively and at the same time increase your ROI more than you may have without the international support.

No comments:

Post a Comment